Social ,22 Apr 2025

Federal Bank Appoints Virat Sunil Diwanji as National Head – Consumer Banking

In a strategic move to bolster its consumer banking division, Federal Bank has announced the appointment of Virat Sunil Diwanji as the National Head – Consumer Banking. This appointment underscores the bank’s commitment to strengthening its retail banking operations and driving next-level customer engagement in India’s increasingly digital financial landscape.

 

About the Appointment

Virat Diwanji brings with him over three decades of rich experience in retail and consumer banking. His expertise spans product development, customer acquisition, digital transformation, and strategic leadership—qualities that make him an ideal fit for Federal Bank's long-term vision.

In his new role, Diwanji will be responsible for spearheading all facets of the bank’s consumer banking division, including product strategy, sales, marketing, and digital initiatives aimed at both urban and rural segments.

 

A Strategic Step Toward Retail Banking Growth

Federal Bank, known for its robust presence in southern India and growing footprint nationwide, has been steadily focusing on enhancing customer experience, expanding product offerings, and building tech-first banking solutions.

With Diwanji at the helm of consumer banking, the bank is expected to:

1. Expand its retail loan and deposit portfolio
2. Deepen customer relationships through personalization and analytics
3. Leverage digital banking to enhance reach and efficiency
4. Launch innovative products tailored for millennial and Gen Z customers
5. Strengthen omnichannel distribution models

 

Virat Diwanji: A Proven Retail Banking Leader

Prior to joining Federal Bank, Diwanji served in leadership roles at top-tier financial institutions including:

1. Kotak Mahindra Bank – where he played a crucial role in scaling the retail liabilities and branch banking business
2. YES Bank – as Group President and Head of Branch and Retail Banking
3. Bank of America & ABN AMRO – gaining global exposure in consumer finance and operations

His appointment is a significant boost to Federal Bank’s ambition of transforming into one of the most agile, customer-centric, and digitally advanced banks in the country.

 

Federal Bank’s Vision for 2025 and Beyond

With India’s retail banking sector projected to grow at a CAGR of 9–10% over the next five years, Federal Bank is positioning itself as a future-ready player. The bank continues to invest in:

1. Fintech partnerships and embedded banking models
2. Mobile-first experiences to appeal to the next generation of users
3. Financial inclusion through micro-lending and rural outreach
4. Sustainable banking practices in line with ESG commitments

Diwanji’s leadership is expected to drive this transformation, especially in accelerating customer acquisition, building a digital-first culture, and unlocking new revenue streams from retail consumers.

 

What This Means for Customers

For Federal Bank customers, this transition signals:

1. Quicker access to customized products
2. Smarter digital experiences across platforms
3. Enhanced customer service via automation and personalization
4. More accessibility through physical and digital expansion

 

Final Thoughts

The appointment of Virat Sunil Diwanji as National Head – Consumer Banking marks a pivotal step in Federal Bank’s strategic roadmap. With his extensive experience and deep domain knowledge, Diwanji is poised to lead the bank into a new era of retail banking innovation, customer-centricity, and digital growth.

As competition in the consumer banking space intensifies, this move sets Federal Bank up to emerge as a formidable leader by delivering value-driven, tech-enabled financial solutions to millions of Indians.